Department of Culture and Tourism
Abu Dhabi - Growth
Media
Brief
As Abu Dhabi started opening its borders to a green list of countries, they needed to increase the hotel occupancy as it was one of the main affected sectors by the pandemic
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Solutions
Geo targeted communication against only green countries
Insights driven communication (for example, UK audiences are more receptive of price point communication)
Bi-monthly updates based on updated list of countries with creative optimizations
Live reporting and tracking with hotels to track conversions
81%
Occupancy Rate
AGAINST KPI OF 55%
72m+
Impressions Delivered
AGAINST FORECAST OF 48M