Baja Foods
Objective
Increase awareness, engagement & drive footfall to Baja stores.
-
Brief
Promote Baja products during Ramadan to keep the brand TOM and increase engagement.
Drive footfall to Baja stores to increase in store sales especially for chocolate.
-
Solutions
Cross-channel targeting.
Daily optimizations.
Personalized targeting per product and per demographic.
Creative adaptations from Boopin to assist in creative optimization and refresh every 2 weeks.
Mobile-focused campaign to increase footfall.
127m
IMPRESSIONS
24.1m
REACH
52.2m
VIDEO VIEWS
9.8k
STORE VISITS